Mmm, Mmm, Marketing.

Here's a question for you -- if professional sports is really all about the money, who is the bigger winner? Tom Brady after his first Super Bowl ring or Donovan McNabb, an established star and one-time Super Bowl loser? Just look at television -- McNabb's face appears five times more than Brady's easy, mostly for Campbell's New England Chunky Clam Chowder. That's New England Chunky Clam Chowder.

And what about the much-maligned Alex Rodriguez? A-Rod's quarter of a billion dollar contract is the largest in history. (Yes, that's $225,000,000, or enough Junior Bacon Cheeseburgers from Wendy's to feed Shawn Kemp for a week.) But the Yankees' third baseman is not the highest-paid athlete in all of sports. Tiger Woods tops a list compiled in 2004, "Fortunate 50", earning $86.4 million total. Andre Agassi ($45.7 million), Shaq ($41.7 million), Oscar De La Hoya ($40 million) and Michael Vick ($37.1 million) round out the top five. A-Rod and his history-making contract, combined with endorsements, earned him $26 million in '04, good for Number 11 on the list.

Look again at the players who earn more annually than A-Rod. How often do we see Tiger driving a Buick onto a golf course or Shaq wearing an Icy-Hot sleeve? In professional sports today, with free agency, hold-outs and arbitration, it's all about the money (or mostly, anyway, thanks to a few true winners). So McNabb might end up the bigger "winner" come payday than Tom Brady thanks in part to Campbell's Chowder, even if Brady were to sign a larger deal. For McNabb, that's gotta be mmm, mmm, good.